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Invested effort in selling is rewarded with success. “He
that loses his life shall find it.” Therefore, harness your
forces, discipline your effort, measure your time, marshal
your energies, and concentrate your ability on selling. Lose
yourself in the needs and wants of the prospect. Make his
interests your cause, and do not worry about results. Before
you know it you will be cashing commission checks.

“Procrastination is the thief of time.” Indecision and post-
ponement bring many delays and rob you of many valuable
sales. Are you bold? Are you determined? Are you really in
earnest? Take hold of yourself. Believe that you can sell and
you will have the power to sell. Courage has genius, power,
and magic in it. Once you begin to use the positive power
of creative selling you will have all the vim, vigor, vitality,
force, and power you need. You will get results.

Your success and progress will not only be fascinating and
stimulating, but they will be beyond your own comprehension.
Therefore, learn to be bold and courageous, but always remain
humble and know that every ounce of effort you invest in
selling will be justly rewarded and fully compensated.
The days ahead demand strong minds and understanding
hearts, fortified with unfailing integrity, enlivened with crea-
tive ability, sustained with great tenacity, buttressed with
courageous action, and embedded with true faith and with
ready hands.

As we travel along our way we take a lesson from an in-
scription written in letters of gold on one of the pillars of
the main court of the great Wanamaker Store in Philadel-
phia. It was written by John Wanamaker, the founder.
“Let those who follow me build with the plumb of Honor,
the level of Truth, and the square of Integrity, Education,
Courtesy, and Mutuality.”

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However, you have your own row to hoe; you have your
own life to live, and you have your own sales procedure to
follow. You have your own living to make, and I hope some
of the ideas expressed in this book will help you. Be coura-
geous and put your creative power into action, and you can-
not fail to be successful. Courage, you know, is a spark from
heaven. It fills you with the faith to act, and this gives you
the dynamic power to perform and to go ahead.

Man does not know how good he is until he begins to use
his courage. Courage is that quality that enables you to
encounter any situation with firmness. It makes you daring
and bold. It fills you with valor and the dauntless spirit to
conquer all adversities, overcome all obstacles, surmount all
conditions, solve all problems, hurdle all hindrances, and
make you the master of your affairs. Courage will arouse
within you the very essence of creative power, and enable
you to make sales you never thought possible.

You can increase your sales production a hundredfold and keep our
economy prosperous and expanding. You can demonstrate
the power of creative selling as a vibrant reality.

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