I felt that a Sales Plan was the means by which I could
concentrate all my power and focus all my ability to arrest
the attention of the prospect, kindle his interest, stimulate
his desire, and convince him to act. It would enable me to
get results quickly. I also felt that it would mean money to
me—and, believe me, it has! When I stubbed my toe, I woke
up to the power of creative selling. It has been worth to me
many times the inheritance in the dream. It can be worth
the same to you, provided you stub your toe—because what
am I that you are not?

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