When it comes to running a small business growth is both a blessing and a curse. Building a customer base is a crucial goal for any business. However, unchecked growth can be damaging to your business. Many businesses grow to quickly fail to adapt and then make a lot of poor decisions. These poor decisions end up crashing the business or result in them taking on extreme amounts of debt.
To help you ease those growing pains this article will go into ways you can help control your growth also make sure to read our article on how to keep your self organized.
Cost Controlling
Business growth usually comes with a loss of initial cost flow before it tapers off. This is exciting for you as the business owner but you need to monitor your costs more now than ever. In a service-based industry, you might be opted to higher a lot more staff or acquire new technology to be more efficient. Without a proper plan, your costs can quickly balloon especially when you’re struggling to meet demand.
One of the biggest expenses you will take on is hiring more staff. Staff can help you meet the demands of your new-found customers immediately but in the long term, it’s one of the costliest things you can do.
Consider outsourcing some tasks to a virtual receptionist or a call center service provider instead this will allow you to save on salary, benefits, supplies and more.
Minimize Debt
This goes along with cost control when you’re in the green you might think you can take on more debt. While this is true, too much debt especially debt you’re holding onto for an extended period of time can grow to be a problem. Do what you need to keep operations rolling but minimize debt whenever possible it will help when the growth boom wanes.
Find New Partners
When it comes to running a business you need trusted partners that you can work with to help grow your base. Partners come in many forms and even if you don’t spend a lot of money reliable contractors and third-parties can help your business. You can bring in additional staff on a short-term basis through contractors offload projects to them, and even use a third-party for customer support.
Keep Your Growth In Check
When it comes to rapid growth you need to keep it in check or it controls you. You need to set goals in the short-term long-term and in between. You need to prioritize what’s most important for your business to succeed. Exceeding your expectations isn’t a sustainable model you will suffer from employee burnout, and your staff will be overworked.
Use planning tools and CRMs to manage customers to keep track of appropriate time frames that you can provide them your service. You might need to hire more staff if your goals are too aggressive but if they are too loose you can lose out on potential business. The one thing you don’t want to do is struggle to keep up with demand.
Closing Thoughts
When it comes to running a business and the topic of growth you need to be wary. You need to keep a control on all aspects of growth from acquiring new customers to managing schedules. You need to keep track of costs and your new hires and most importantly you need to control the growth or else it will control you.
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